What are Jomers?

It has been well documented on here that 1) I like pants and 2) we don't make any money with this blog. And this post will continue that theme. However, it's not really all about us here... except for most of the time when it is. Anyway, with the holidays fast approaching I wanted to drop a quick plug for a new up and coming company that's re-evaluating the fashion industry and the pretense that all articles of clothing should have a base price of $100 (or more). So, say "Hello" to Jomers.

Don't these pants look inviting?

Jomers is built on making quality American-Made pants without charging an arse-load to get in them. The business model is simple: Keep margins low and Customer Service high. Repeat. Seems pretty simple. So instead of just paying for a brand name, you are actually paying for the goods & service behind them. It's like  a 2 for one special.

Ok, so you are now assuming that I have been granted pants for life by writing this. You are incorrect. In fact I don't own a pair (yet). I'll be purchasing a pair with my own money here shortly and will be sure to report back on my findings. In the meantime, just go buy some.

Pants are fun.

Blowing the Dust Off

It has been quite some time since we have blessed the blogosphere with some of our original, grammatically incorrect musings. We know. You've missed us.

So why are we writing this? Its easy. We want to get to 10,000 clicks on this little blog of ours by the end of 2012. We are pretty close but need some help for you. However, we won't just post an article saying we need help, we'll put some thought behind it and some substance. Here goes.

The Suburban Father Alliance was started 2 years ago by my partner in crime and me to share some fatherly musings with friends and family. We have pumped out about 145 articles over that span which is more than 1 a week. It was fun. We got free beef jerky. Life was good.

Then I think life kind of hit us. Between the two of us we have 2 wives &7 kids. I also started up a home business selling Running Shoes and Apparel and Jamie was busy coaching, travelling for work, and other life stuff. It became less of a priority (for me at least, I won't speak for Jamie). Either way I don't think either one of us was getting the satisfaction out of it that we once got. In other words, the beef jerky had dried up.

Here's where we need your help. READ. THE. BLOG. We have made a concerted effort between the two of us to pump some good stuff out before the end of the year. Around the New Year we'll re-evaluate and go from there.

So, in the meantime: Read early. Share Often. And get ready for the best blog about fathering you've ever seen.

Service from my Pants

I am going to tell you a tale of Service. Customer Service. Service so great, you will want to punch the person next to you and tell them that in all of your days on this earth, you have never heard of Customer Service such as this. I am talking Replacement Pants. Oh yes. It is fabled lore of yesteryear when a company stood behind its products so much that they would replace them should anything happen. However, these days that kind of chivalry is unheard of. 


If you read this blog with any kind of regularity (meaning frequency not the other "regularity"), you will know that I am kind of obsessed with Bonobos pants. They have a shapely fit that makes my backside look like that of a man with an entirely nicer backside than mine. They step up my game even though I don't have any. If you are into brevity, I really like their pants.


Now that you are up to speed on my brand addiction, here's how the rest of this goes down. It was Thursday, 6/14. I woke up and started to get dressed for work as I would any other day. However, realizing it was Thursday, I figured I should wear my Bonobos "Thursday Browns". Before I put them on, i decided to let the good folks at Bonobos know that I'd be wearing them:

Thanks to @bonobos, I know what day it is. ow.ly/i/HcqB
— John Shepard (@RunShepRun) June 14, 2012

They replied back with something witty as usual and my day went on. Around 10:30am I was picking up a bike that a co-worker was letting me borrow for the next couple months (long story). So,I went to the guys car and gave the bike a spin in the parking lot and to my car. On the way, my Thursday Browns caught in the spokes of the bike and ripped. Shock, devastation,& anger all crossed my mind. Followed by this tweet:

@bonobos aaaaand the pants ripped today.
— John Shepard (@RunShepRun) June 14, 2012

What happened next completely threw me for a loop. I was told by a Ninja that they would email me immediately (almost if to console me) and to talk about the pants.
I received an email shortly after in which they were were going to ship out another pair of pants immediately but they wanted to verify which pants in fact I ripped. I couldn't believe I was going to get Replacement pants for something I did on my own free will and accord to F up. Even a 20% discount on my next pair would warrant a blog post, but a brand new pair? Incredible.

So, guys, please, go buy some stuff from Bonobos. They are a truly incredible company with unbelievable customer service.

Getting a round house kick of tremendous customer service from the @bonobosninjas. No one does it better. #happycustomer
— John Shepard (@RunShepRun) June 14, 2012

What we want

Father's Day is approaching and you are more than likely asking yourself "What do I want the family I love so dearly to give me for this semi-made up holiday?" I am going to spare you the obligatory description about how what really matters is Family and how spending time with our kids is a real treasure. We all know that and you can go watch Oprah and cry about it. Not here. Sorry. Lets be honest, since our families think we are awesome, we are going to get something regardless. So it may as well be something we really want.

So here goes. In no particular order:

PANTS
And there's no better place to get them from than Bonobos (with the link provided you can get $50 off your first purchase). They make pants that don't make your butt look dumb. Nay, in fact their pants will make that arse look full and promising. Seriously if they don't hire me on their Marketing team after that plug, I might go back to Dockers.

Ladies... Seriously they are making it easy for you.

FOOD
Thick. Cut. Bacon. They guy above just opened a package of Bacon. See how happy that makes us.


DRINK
No I'm not talking booze here. We can get that on our own... under our desk at work. If you want a dad that is alert an attentive to your needs, by the man some Coffee. Trader Joe's has a wide array of delicious caffeinated gold.

Make Dad's desk look like this.

TECHNOLOGY
While I am a huge Android fan, everyone has heard of an iPhone. And with Today's unveiling of iOS6 (see how on top of stuff we are here at the SFA?) you should look into to getting Dad an iPhone. They are great "tools" and will really make him seem way more important.

HIGH FIVE
All the stuff up there costs money. I know. Times are tough right now and families can't be spending all their hard earned dollars on frivolous things. So, if you can't give Dad a gift, give him a high-five, tell him he's awesome, and then ask to borrow $20 so you can go buy him some bacon.

Told you we wouldn't get sappy.

Pants Make Me Happy

Pants are a staple in every non-clinically insane person's wardrobe. They keep us warm, protect our legs from would be intruders, and in most cases serve as the base for a Man's work wardrobe. Before we dive into this topic much more, I want to distinguish here that when I say "Pants" I mean your khaki-type material 2 legged variety. Anything made of denim are jeans,  & mesh or thick cotton are sweat pants. Also, pants start at the waist and cover the entire leg, not 3/4 of it. They have 4 pockets 2 in front & 2 in back (not cargo pants). They are simple and wonderful.

Until recently, I didn't take much stock into my pants. I had a few here and there and I stayed within the Dockers arena. Dockers are a fine pant indeed, but at the end of the day, I wasn't crazy about them, the weren't flattering and everyone else on the planet (of Metro St. Louis) wears them. They are safe pants. They had served me well before I had lost all my weight because I could find that size 42 waist pretty much anywhere I went, try them on, sulk about being fat, and buy them. And quite frankly when you are fat, you just want to blend in anyway. Which Dockers are great for. Any additional attention would make you seem like you were a fat guy trying to be trendy or cool and that's not what I wanted. I don't want this to sound bad for Dockers, they serve the masses with quality, affordable pants.

So, after the lbs have dropped and I am at a steady size that I'd like to be. I am a new person, more confident, yada yada, yada. I needed to refresh my closet. It has been a slow process for me to upgrade my wardrobe accordingly due to the cost. Shirts are pretty easy for guys, they come in lettered sizes and they have buttons on them. Also I can get away with some of the shirts I already had. However, it has recently come down to getting some new pants and I refused to buy Dockers because I wanted my wardrobe selection to change with my new image. Enter Bonobos.

I was briefly introduced to Bonobos by a friend a few years ago but never bought anything. I completely forgot about them until one off my favorite sites Earndit had a $50 gift card as one of their rewards (and they still do). So I saved up the points and got that Gift Card. Little did I know that gift card would start a small obsession with this company. I went online and bought the The Graham Slackers. It was a good match. The pants fit very well and they have just a small bit of the "hey look at me" that I would shy away from in my fat days. I just bought my second pair this week and I am excited about them. If there's one issue I have with the first pair is that the Length of 32 was a little shorter than what I am used to. I am talking about maybe 1/2 - 3/4 of an inch or so, but not quite enough to test the return policy. They still look good.

So what makes Bonobos different? Here's my opinion. They only exist online. I guess one could go to their NYC office (not retail store) and try stuff on, but I don't think I will get approval to fly to NYC to try on a pair of pants unless Bonobos would foot the bill. So existing online is a cheaper way of doing things for sure, but what if the pants don't fit correctly? Bonobos is crazy about customer service. They will take their pants back for any reason at any time. This security helps a dude in St. Louis feel OK about buying something and not having to deal with the hassle of trying to get a company to accept a return. Also, I have called their "Ninjas" (customer service reps) on a couple of occasions and they are easy to talk to and know their product. Lets be honest, its tough for a guy to call up another guy and ask "Hey whats the inseam length on your "Crabby Shack" shorts?" But its easy with these guys. They just get it. Surprisingly, they really don't do much marketing that I have seen outside of the web. It seems they rely on word of mouth more than anything. Finally, their customers can get referral bonuses for sending people to buy stuff. I would want to work for these guys based on the quality of their product and their business model. Unfortunately the Mid-West is not known as a fashion hub. So the best I can hope for is they want to use my basement to store product.

I am giving Company a rating of A Little Bit of Italy & the Pants the rating of Amighetti's Special (only because of the length issue) from our sandwich scale. This is a pretty impressive 1, 2 punch.

So anyway, you should go check these guys out, do it, buy the pants. Also use this link so I can get some referral love from them:

http://www.bonobos.com/invite/shepponis17611

-S