I was at my in-laws last night and the topic came up. See, my Mother-in-law works part-time at Barnes & Noble in a mall. She sees it every year and luckily B&N is closed on Thanksgiving. However, opening the next day at 5am isn't much of a consolation prize for the workers. So during our conversation last night a great point was made by my Mother-in-law. If the customers wouldn't fall for these limited time deals, stores wouldn't have to open. And that was just it... The stores can only be blamed so much for being open, having no morals, and not caring for their employees' families. If consumers wouldn't act like brainless neanderthals when trying to save an extra buck, would the stores be open? And God forbid, what if no one lined up outside a store?
So it got me thinking, Why do people act like complete idiots, disregarding family, budget, and (sometimes) physical well-being to get a "deal"?
- Is it our innate hunter-gatherer make up? Doubtful, we are aren't getting a deal on a Turkey and our families typically have enough food in the pantry to get by.
- Do we actually need what we are buying? No. At the end of the day, and if your TV goes out in April, you'll just buy another TV. You won't wait until November.
So what is it? Well, I think it's a bunch of stuff that I'm sure a psychiatrist could better explain, but in lay terms, it comes to two things:
- Some people strive on competition. They have to be the best of the best when it comes to certain things. They live for the rush of beating someone to the finish line, or iPad in this scenario. If they could just get the same rush from hanging out with loved ones...
- People like to brag about how much more awesome they think they are than you. So, while you were schlepping it and playing cards with your family after Thanksgiving dinner, somebody way cooler than you was out getting a deal on a Kindle and will then have no problems posting it on Facebook to prove their awesomeness.
So there you have it. If I offended anyone by suggesting that spending time away from your family and in-turn making people work on your behalf is a bad thing, so be it and enjoy your new TV.