Until recently, I didn't take much stock into my pants. I had a few here and there and I stayed within the Dockers arena. Dockers are a fine pant indeed, but at the end of the day, I wasn't crazy about them, the weren't flattering and everyone else on the planet (of Metro St. Louis) wears them. They are safe pants. They had served me well before I had lost all my weight because I could find that size 42 waist pretty much anywhere I went, try them on, sulk about being fat, and buy them. And quite frankly when you are fat, you just want to blend in anyway. Which Dockers are great for. Any additional attention would make you seem like you were a fat guy trying to be trendy or cool and that's not what I wanted. I don't want this to sound bad for Dockers, they serve the masses with quality, affordable pants.
So, after the lbs have dropped and I am at a steady size that I'd like to be. I am a new person, more confident, yada yada, yada. I needed to refresh my closet. It has been a slow process for me to upgrade my wardrobe accordingly due to the cost. Shirts are pretty easy for guys, they come in lettered sizes and they have buttons on them. Also I can get away with some of the shirts I already had. However, it has recently come down to getting some new pants and I refused to buy Dockers because I wanted my wardrobe selection to change with my new image. Enter Bonobos.
I was briefly introduced to Bonobos by a friend a few years ago but never bought anything. I completely forgot about them until one off my favorite sites Earndit had a $50 gift card as one of their rewards (and they still do). So I saved up the points and got that Gift Card. Little did I know that gift card would start a small obsession with this company. I went online and bought the The Graham Slackers. It was a good match. The pants fit very well and they have just a small bit of the "hey look at me" that I would shy away from in my fat days. I just bought my second pair this week and I am excited about them. If there's one issue I have with the first pair is that the Length of 32 was a little shorter than what I am used to. I am talking about maybe 1/2 - 3/4 of an inch or so, but not quite enough to test the return policy. They still look good.
So what makes Bonobos different? Here's my opinion. They only exist online. I guess one could go to their NYC office (not retail store) and try stuff on, but I don't think I will get approval to fly to NYC to try on a pair of pants unless Bonobos would foot the bill. So existing online is a cheaper way of doing things for sure, but what if the pants don't fit correctly? Bonobos is crazy about customer service. They will take their pants back for any reason at any time. This security helps a dude in St. Louis feel OK about buying something and not having to deal with the hassle of trying to get a company to accept a return. Also, I have called their "Ninjas" (customer service reps) on a couple of occasions and they are easy to talk to and know their product. Lets be honest, its tough for a guy to call up another guy and ask "Hey whats the inseam length on your "Crabby Shack" shorts?" But its easy with these guys. They just get it. Surprisingly, they really don't do much marketing that I have seen outside of the web. It seems they rely on word of mouth more than anything. Finally, their customers can get referral bonuses for sending people to buy stuff. I would want to work for these guys based on the quality of their product and their business model. Unfortunately the Mid-West is not known as a fashion hub. So the best I can hope for is they want to use my basement to store product.
I am giving Company a rating of A Little Bit of Italy & the Pants the rating of Amighetti's Special (only because of the length issue) from our sandwich scale. This is a pretty impressive 1, 2 punch.
So anyway, you should go check these guys out, do it, buy the pants. Also use this link so I can get some referral love from them:
http://www.bonobos.com/invite/shepponis17611
-S
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